While it will come as no surprise that the UK’s business community is still feeling the squeeze of the credit crunch, new research from Bibby Financial Services* has found that small businesses are keeping Britain’s entrepreneurial spirit alive by driving forward new business and diversifying their product and service offer.

 

Rather than burying their heads in the sand, thirty seven per cent of owners and managers have undertaken a new business drive, a fifth (23 per cent) have diversified their core product and service offering and a further 29 per cent have started working longer hours, including evenings and weekends, in an effort to stay ahead of the competition and ensure the ongoing success of their business.